If you want your business to be super successful over the long term, it is vital that you master the art of laser sharp focus. By taking a good idea and following through on it until it either fails or succeeds is a vital skill that many business owners lack – and then they fail as a result.
Persistence brings the results, not small spurts of effort
When you first start your business, a new product or project; you will often have a desire to accomplish your goal and will be determined to do whatever it takes. These feelings can last anywhere from a few days or weeks.
However, in order to reach your goal, it is vital that you are able to stay motivated and inspired for months and years at a time. Running a successful business doesn’t happen overnight, you will have your successes and failures. The key though is to be persistent and determined to work through the ups and downs until you reach the finish line. That takes time and focus.
Use productivity systems to improve your focus
Planning is one of the most important productivity habits that you need to master so that you can get the most out of each and every work day. A lot of successful business owners will take the time to actually plan out their day – either first thing or just before you finish for the day. All you need to do is write out exactly what you want to accomplish during that day.
What I actually do is to map out what I want to achieve over the course of the week so that I can then break it down into manageable tasks each day – I am always working towards achieving my goals and means it doesn’t seem such a huge job.
You need to be focused, but stay flexible
This may sound like they are contradicting each other, but they do complement each other as it is vital that you adapt to your environment to do whatever it takes to succeed.
Business never goes exactly as you expect so if you only have one plan for driving traffic to your website, only one plan about which product to sell, only one plan about marketing activities you use and you’re not willing or open to new ideas, then chances are that your business won’t be around in the long run.
But please don’t confuse having flexibility with your strategies with completely changing paths. If you try to switch from PPC campaigns to trying to be the next big stock market trader – then you will probably fail.
However, if something isn’t working; don’t try to make it work. Instead adapt and tweak your approach slightly to see if you get better results. The whole point of marketing is to monitor and adapt – find out what works and tweak your marketing accordingly.
Being able to focus towards that end result will be your key to success. So know your goals and what is important to you so you can then break it down into bite sized tasks.