Once you’ve made the decision to start a business, it can soon get overwhelming with everything that needs to be done.
The key is to focus on just 6 key steps to get you started.
1. What is your business idea?
Once you know what you want to do for a business, you need to do some research to make sure that people will actually buy what you are selling. There’s no point pouring your time, energy and money into a business if you don’t have any customers – that would be an expensive hobby.
2. Get clear on who your ideal customer is
Really get to know the type of person you want to buy your product or service, this makes marketing so much easier. By focusing on one type of person (instead of everyone), you can tailor all your marketing materials to speak to only those people – this will save you lots of time and money.
3. Stand out from the crowd
The sign of a good product or service is if there’s already some competition, this means that people are already buying what you’re offering from competitors.
What you need to focus on is standing out from the crowd. Think about what extras you can add that will really appeal to your customers and make them spend their money with your business.
4. Speak your customers language
If you’ve taken the time to really get to know your ideal customers, you should have discovered what their issues are and why they’d want to buy your product or service.
Knowing this can help you to create a marketing message that will show them that your product or service is the perfect solution they need.
5. Manage your time
As a busy mum, we only have a limited time available to work on the business so you need to get focused so that you get all the important work done – instead of chatting to friends on Facebook.
6. Plan for success
Map out your goals for your business as well as the tasks you need to do to achieve that goal. You then need to break those tasks down to 90 day chunks as this timescale is perfect to make you focus on what is important.
There are lots of things to start and market a successful family friendly business but these are the 6 essential things you should focus on first.
Your action plan
Using these 6 steps, what areas do you need to focus on to get your business up and running?
I’d love to hear how you’re getting on with setting up your business, post in the comments below.