Let’s cut to the chase, being self-employed and being a mum is tough isn’t it? There’s so much stuff going on in your head it’s no wonder you don’t get dizzy trying to spin all the plates

✅ Being taxi to all the after school activities and clubs

✅ Wearing all the different hats as a small business owner (you’re responsible for IT, marketing, finance, Office Junior, CEO and everything in between

✅ Making sure all homework is done on time (and needing a degree for some of the stuff that they’re expected to do!)

✅ What about this weeks blog post, newsletter, filing? Have you got your shit together yet?

✅ Trying to make sure the kids eat healthy food

✅ Website still not updated or looks a bit shit? When are you going to get round to actually doing it?

✅ Pressure to have all your shit together and be Supermum

✅ Jealous of people who have all day to work on their business while you have to make do with whatever pockets of time you can grab?

✅ Of course you can JUST do it (wait for parcel, pop to the shops, drop forgotten PE kit to school, do all the PTA roles etc), you’re at home twiddling your fingers and doing sweet fuck all

✅ Feel like the proverbial headless chicken, forever running around trying to be all things to all people and you end up not spending time on you

✅ Don’t know where to focus as you’ve got too much stuff going on

✅ Got so many plates spinning you’re scared to death precious plates will be the ones that fall

I want to tell you that it doesn’t have to feel this way, you can be the mum and business owner you want to be!

The thing about being a mum and business owner is that you have so much going on and different pulls on your time that you DO have to run your business differently to ‘normal’ people

Sometimes you feel like your business never gets the attention that it needs and there are times that you wonder whether anyone is taking your business seriously (even you)

But I want you to know something …

You deserve to have a successful, profitable business and not an expensive hobby. You deserve to be paid for what you do and to be paid fairly and not just what you think other people will pay. You deserve to thrive in your business and not just survive.

Time to step up and raise your game?

When you run a business, you want someone to cheer you on, to listen to your ideas, to share the bad moments with, to help you celebrate and to hold you accountable so you actually get shit done

The good news is they are all the things I do and so much more! Working with me means you have someone alongside you the whole time you need me – you don’t have to do this on your own!

I work with a small number of mums 1 – 1 to really get to know you, focus on your business, your issues, your challenges. I will get down and dirty with you to help you create the business you dream of

⁉️ Do you feel a little overwhelmed trying to navigate business and mum ⁉️

You created your business to have more freedom and flexibility, but you soon put a shit tonne of rules in, got involved in the hustle

⁉️ Do you feel like the business is a heavy weight around your neck ⁉️

Are you a mean boss, don’t take time off, answering emails / messages and doing the “wait a minute” to the kids all the time?

⁉️ Do you want to build a business that fits around your life and not a life that fits around your business ⁉️

The best thing about being the boss and working for yourself is you get to make the rules and you get to create the business you want.

That voice in your head, the one that makes you doubt yourself and wonder what the heck you were thinking when you started all this, yes that one. You’re allowed to tell is to ssssshhhhhh or ignore it. You can do this.


Listen to one of my lovely mums …

Emma broke things down into smaller pieces

I was overwhelmed by all of the different advice available and I wasn’t sure how to market myself effectively at networking events. Emma reassured me that my goals are not unrealistic and are perfectly achievable. She broke things down into smaller pieces, showed me what my skills are worth and how to package them. I felt really inspired after my session with Emma. She gave me some good ideas and directions to pursue, and some great advice for networking which I put into practice the very same day!”

Karen Stubbs



Let’s get out of overwhelm, OK?

My mission is to empower women with children to be smart, savvy and successful entrepreneurs. By ditching the overwhelm, side stepping the guilt and becoming the business owners they dreamt of being!

So we break things down into bite sized but more importantly, manageable steps you need to take so that you actually do the work – there’s no point doing this programme if you don’t do the work!

There’s lots that we will go through on this programme, including:

Figuring out how to go from idea to product or service
You know what you want to do but are a little overwhelmed with what you actually need to do to turn your big idea into reality. Whether its a new product or service, we will work together to get clear on the essential steps you need to take (and the ones you don’t) and break it down in to simple tasks so you know exactly what you need to be dong and when – no more overwhelm!

Getting your marketing message right
This is a big thing with a lot of my clients when we first start working together, they are not clear enough in who they are working with. We will really drill down on what your ideal client looks like (who are more than happy to pay what you’re worth), where they hang out and then craft your marketing message so that you are only talking with ideal clients – this one area can save you money, time and headaches!

Automating your business
Mapping out the processes you need in your business and then creating systems so that you can automate, streamline or outsource as much as possible leaving you to focus on the strategy and income earning tasks.

Getting the all important work / life balance right
The whole point to starting your business is to work family friendly hours. Now don’t get me wrong, you will have to work hard to make it a success but there are lots of things we can do to make sure that the time you do spend working is used as efficiently as possible.

Identifying any missed opportunities
I’m really good at looking at a business or idea and honing in on any areas that are missed opportunities to earning extra income. You’ll be surprised at some of the ways you can easily make small changes that will really benefit your bank account!



Why work with me?

I have a no nonsense approach so I won’t take any excuses for not doing the work – no laziness allowed!! At the end of the day, I don’t want to waste either of our time if you aren’t prepared to do the work as I could be working with another mum who will do whatever it takes to build her own super successful business.

If you want someone who will tell you what you want to hear, go elsewhere – I’m not the person for you.

However, if you want someone to show you step by step EXACTLY what you need to be doing, act as your guide so you avoid the common mistakes and also keep you accountable (giving you a kick up the bum when you need it!) – then I’m your girl.

If you want my full story on how I got started on my journey to self employment, check out my profile >>

Whether you are selling a product or are a service based business, I work with the mum behind it as that is what I’m best at!


Some of the stuff we will go through on this programme are:

⭐️ Work out exactly who you want to be working with and what they have in common so that you stop wasting any more money ⭐️

⭐️ Define your marketing message so that you attract all the clients you want ⭐️

⭐️ Map out your products and programmes so that you can leverage yourself to earn more money ⭐️

⭐️ Look at what systems and boundaries you need in place to build the business you dreamt of ⭐️

⭐️ Plan for success so that we put it all together into manageable tasks of everything you need to do to achieve your big goals ⭐️

How will it work?

I work with a small number of mums 1 – 1 to really get to know you, focus on your business, your issues, your challenges. I will get down and dirty with you to help you create the business you dream of

I will work with you initially over 3 months with coaching calls, email support and accountability. We will go through all the different elements you need to ditch the overwhelm, side step the guilt and become the business owner you dreamed of.

✅ We will get on the phone each week working through the different elements of the programme

✅ You will have a clear plan of what you need to do after each call so that you can start taking action immediately

✅ You can message me in between sessions if you need any clarity, feedback or support

The price for the Mumpreneur Success Programme is currently £697 and you can either pay in full or instalments

I would love to talk to see if we’re a good fit. There’ll be no hard selling you onto the programme, I don’t like that so its not something I do in my business



If you have any questions, get in touch. Otherwise, use the link above to book your call now!


Have you ever had a pivotal moment in your life? Something that makes you change perspective?

I did fairly recently, it came in the form of email, which progressed to a call.

I had been subcontracting to someone quite happily for a while, and then I’m not really sure what happened. I started to think a little bit bigger, thought maybe we should be doing things differently. Unfortunately every suggestion I made, idea I put forward was pushed aside or told maybe we could do that in the future. Given my character this made me start to think no, I don’t want to wait! Why can’t we do that? And so it started. Endless hours of searching the internet, reading up on established Virtual Business Assistants. Downloading information, some useful, some not so much! I purchased recommended books. But one name kept cropping up, Emma Walker.

I first came across Emma on The VA Success Group, the website had me hooked, it was literally a one stop shop for everything I was dreaming about. Think of a kid in a sweetie shop! I then discovered Emma’s website and as I was reading the information on her website I was literally having WOW moments. I subscribed right away to receive emails from Emma’s website.

I’m not all work and motivational reading, like everyone I like a bit down time with a wee magazine for some light hearted reading. As I’m reading about another minor celebrity’s drama, I turned the page and there was another WOW moment, Emma Walker had done an article in Closer on the KER-CHING page with Jasmine Birtles. I do believe that in life you attract what you want to enable you to succeed and here it was, that name again Emma Walker. The next day, I logged into my emails and there was an email from The Mumpreneur’s Mentor. I think I had kittens at that point! I decided then, no matter what I was going to work with Emma.

It seemed to take ages for the call to come round!! (Think kid at Christmas!) When I spoke to Emma, I’m not ashamed to admit I was a bit in awe. From the sitting thinking, I could be doing bigger better things. Then a few weeks later actually having a coaching session with someone I’d read so much about it was a bit overwhelming. As I sat listening and talking to Emma, it became very apparent and obvious to me, the one thing holding me back from actually being a successful Virtual Business Assistant rather than comfortably subcontracting to someone was me! As the call progress so did my enthusiasm and drive!! What had I been thinking?? I can do this!! Emma set me some goals, helped me put a plan of action in place.

From the initial call four weeks ago, I have built my own website and a website for a friends business, something I would never have thought I was capable of doing! I’m now using more social media platforms than I was previously, I’ve been to a networking event and had a meeting with a potential client!

For anyone wondering oh would the Mumpreneur Success Programme work for me………….the answer is quite simply YES!!!

Now, I better go…………………I’ve got homework to do for someone called Emma!

Emma Herdman