How to Build and Maintain a Profitable Opt In List – Step 4
Previously, we've discussed creating your compelling offer, ways to market it and using your list straightaway, here's the next step:
Step Four: Create a communication plan
Make sure you’re communicating with your subscribers on a regular basis. An autoresponder is a wonderful tool because it enables you to create and schedule your messages in advance. Each new subscriber can receive the same messages in the same order, regardless of when they signed up. This gives you control over the relationship-building process.
Also remember to offer valuable content, not just promotional messages. An autoresponder automates the process, including the subscribe and unsubscribe management. You don’t need to hire anyone to manage the task for you. Your time is free to build your business in other ways.