How to Choose an Autoresponder Service – Part 1

Autoresponders are fantastic tools that can really benefit any type of business, but autoresponders are not created equally. Some offer more than others. Some are quite expensive. If you don’t need the bells and whistles, your money is probably better spent elsewhere.

Choosing the right autoresponder for your business needs is important. Ask yourself these questions:

How Many People Are on Your List?
Many autoresponder services are free until your list reaches a certain number. For example, they might be free to use until you have 1000 subscribers. They then charge a fee per 500 or 1000 subscribers. So you’ll pay the same amount whether you have 1100 or 1900 subscribers. Once you go over 2000, then you hit the next fee level.

While you may be comfortable with the first few fee tiers, look ahead. Make sure the fees for that large list you’re going to grow won’t be exorbitant. Make sure the per subscriber fee makes sense for your business and your budget.

How Customisable Is It?
Some autoresponder services are very basic. Others seem to be infinitely customisable. Being able to customise the look and feel of your email messages helps brand. However, you might not need all those bells and whistles. Take a look at what you really need to grow your email list and profit. Then compare services based on those features.

Part 2 of this article comes out later this month so make sure you subscribe so you don't miss it.