What To Consider When Planning Your Teleseminar
When you are planning a teleseminar, a lot of questions come to mind to make sure you have an effective teleseminar that produces the results you desire. A few factors to consider helping you fine tune your thinking when it comes to planning your teleseminar include:
Live, Recorded or Both
Do you want to present your teleseminar live or do you wish to record it for easy watching and listening later, or maybe both? You could do it live then package and sell it later at a discounted rate to participants, and full price for those who did not participate.
Decide as soon as possible which teleseminar software or platform you want to use so that you can get in some practice with the different functions and features of your choice. You do not want last minute technology issues to ruin all your efforts.
What Is Your Product?
YES! You must know what your product is before you even start. If you have no product the teleseminar will not really be very successful if you're using it as part of your marketing mix. Have a product so you can have a call to action at the end. No need to create something special, you can mix and repurpose existing products but do have one because once the participants get to know you they will want what you have to offer.
What Is Your Purpose?
Are you there to engage, inform, educate, encourage? What exactly is your purpose in executing a teleseminar? This can be a tricky question because most people do not want to say the purpose is to make money, even though ultimately that is why you're doing it. Instead, the purpose is something like helping others learn about ways that they can solve a problem they have.
Who Is Your Audience?
Always, always, always know exactly who your audience or target market is. If you do not know the answer to this question, go back and look at the products you have and find out who is buying them. That is your target market. It can’t be everyone. You should be able to be as specific as possible about who your audience is. Are they mums, trainers, are they women between 20 and 27 with no children? Who is your audience?
Knowing the answers to these questions can help you go far in helping you plan your successful teleseminar.
When are you going to have your first teleseminar? Let me know the details below in the comments.