The 6 Secrets to Starting a Business Whilst on Maternity Leave – Part 1
Having children is a life changing event and when you first get pregnant, you may think that you will go back to your current job without too many changes, and for some women this will happen.
But for others, when they’re holding their baby in their arms, they just know that things have changed forever and the thought of returning to work fills them with dread.
This is why using your maternity leave is a great opportunity to evaluate your career and decide what you want to do after your leave ends – return to your job, become a stay at home mum or start your own business.
The most important thing to remember though is that you are doing what’s right for you and your family so please don’t feel like you have to follow ‘the rules’.
If you do decide to take the plunge and start your own business, follow these 6 simple steps and it will make the transition a lot easier for you and your family:
1. Decide on your business idea
Let me be very clear from the start. Running a business is hard work and definitely NOT a get rich quick scheme – if that’s what you’re after, you need to go elsewhere!
That’s why it’s really important to choose something that you’re going to enjoy doing a lot of.
There are lots of business opportunities out there, whether you are selling your own products or services, or buying into a franchise or MLM business, you will find something that is a fit for your skills, experience and goals.
2. Get clear on the type of client you want to work with
You will spend a lot of time, and money if you’re not careful, on marketing so you need to make sure that what you do works.
This is where getting clear on who your ideal client is key and is something that you must take the time to do.
Really get to know the type of person you want to buy your product or service, this makes marketing so much easier. By focusing on one type of person (instead of everyone), you can tailor all your marketing materials to speak to only those people – this is what will get results.
3. Stand out from the crowd
The sign of a good product or service is if there’s already some competition, this means that people are already buying what you’re offering from competitors.
It is your job to make sure that you stand out from all your competitors in the eyes of your target market so that you are the only choice they should be making when they want to buy your product or service.
Make sure that you inject your personality into your marketing as we all buy from people so be yourself as that will attract people to do business with you.
Your action plan
Get clear on your business idea as well as the clients you would love to be working with – this is something you need to get sorted urgently.
Share in the comments below what your ideas are.